MEDIA
2023
July-December

ARAVOT Interview with our Ensemble Program Curator – Irina Krasotina
We invite you to read a sincere interview with Irina Krasotina, a distinguished pianist and professor at the Moscow Tchaikovsky State Conservatory, Ph.D. in Art History. She is the Head of the Ensemble Department at Ippolitov-Ivanov State Musical Pedagogical Institute. Ms. Krasotina also received a Master of Spanish Music degree from the Marshall Academy (Barcelona), a class of the legendary Spanish pianist Alicia de Larro-cha.
In this conversation, Irina shares her thoughts on the importance of higher education, the importance of continuing working under challenging circumstances and why she didn’t cancel her plans, insights on the artistic career and ensemble music, and her impressions of Armenian musicians.
Explore this conversation to gain a deeper understanding of the commitment and passion that drive the world of classical music and education through Primavera Foundation Academy.

ARAVOT Interview: Maximilian Simon
Enjoy an engaging interview with Maximilian Simon, the principal violinist of the Berlin Radio Symphony Orchestra, as he shares his insights on his trip to Armenia, its significance to him, and his impressions and plans concerning young Armenian talents and the country itself.
In the interview, Maximilian discusses his experience conducting master classes at the Gyumri branch of Yerevan Komitas State Conservatory and how this journey has shaped his perspective on the world of music and education.
Explore the full interview on ARAVOT and discover the meaningful connections we happy to create in the realm of classical music and talent development.

Romantic Piano Music Evening with Irina Krasotina at Aram Khachiaturian Museum
The House Museum Aram Khachaturian came alive with Irina Krasotina’s captivating performance on September 29th, featuring pieces by Glinka, Tchaikovsky, Scarlatti, Albeniz and Strauss. The Romantic Piano Music Evening was a delightful celebration of Primavera Foundation Anniversary, classical music, and artistry.
Big thanks to everyone who made this event possible, from the talented artist to the enthusiastic audience. Our commitment to the Armenian music community remains steadfast, and we will continue to provide educational and performance opportunities to music enthusiasts and aspiring artists.

Master class & lecture of professor of the Moscow State Conservatory in Yerevan – Irina Krasotina
Our curator of the Ensemble Program at Primavera Foundation Academy, Professor of Moscow State Conservatory with a Ph.D. in Art History, and Master of Spanish Music – Irina Krasotina led a beautiful and inspiring chamber music master class on September 27th. Aspiring musicians performed Beethoven’s Cello Sonata No.2 Op.5 in G Minor.
Irina Krasotina continued her master class with an insightful lecture on the topic “Issues of Ensemble Performance” and shared her knowledge on issues of teaching methodology for the discipline “Chamber Ensemble” and questions to ask students.

Mastering the Violin: Max Simon’s Inspiring Master Classes
On September 25th, at the Aram Khachaturian Concert Hall, we enjoyed Max Simon’s violin master classes. Two gifted participants beautifully performed sonatas composed by Eugène Ysaÿe.

Lecture on Artistic Management & Career Opportunities by Elena Yakovleva in Guymri
On September 22nd, the Gyumri Branch of Yerevan Komitas State Conservatory had the privilege of hosting a dynamic lecture on “Artistic Management & Career Opportunities” led by Elena Yakovleva. Elena, the Artistic Manager at Primavera Consulting and Co-Founder and executive Director of Primavera Foundation Armenia, shared her wealth of knowledge with aspiring Armenian artists and anyone passionate about classical music and talent management.
Elena’s engaging presentation shed light on the significance of both hard and soft skills in the music industry, emphasizing their interplay and importance in the journey toward success. It was a day of learning, inspiration, and invaluable networking for all participants.

OUR EDUCATIONAL TRIP TO GUYMRI WITH GERMAN VIOLINIST – MAXIMILIAN SIMON
Our first educational trip of the academic year to Gyumri! On September 22, 2023, Maximilian Simon, an accomplished soloist, chamber musician, and deputy section leader of the 2nd violins at the Berlin Radio Symphony Orchestra under the direction of Chief Conductor and Artistic Director Vladimir Jurowski conducted masterclasses for young Armenian violinists in Gyumri.
Four talented violinists took part in the masterclasses, performed Mozart, Viotti and Bach.
Following the masterclasses, Maximilian hosted an engaging round table discussion bringing together teachers and students to discuss the current situation in Gyumri. Maximilian Simon also shared his invaluable experiences and answered questions from both teachers and students.
Big thanks to the Gyumri Branch of Yerevan Komitas State Conservatory for your support and for making this day possible!

Dmitry Masleev’s Inspiring Piano Concerti Masterclasses at Yerevan Komitas Conservatory
On September 16, 2023, we started the new academic year with a series of masterclasses dedicated to piano concerti. Four talented pianists worked with our Piano Program Curator – Dmitry Masleev on pieces by Rachmaninoff and Ravel.
We would like to thank Rector Son Hovhannisyan and Dean of the Piano Faculty, Irina Sarkisovna Akopyan, for their invaluable support and dedication in coordinating this masterclass series at the Yerevan Conservatory.

ARAVOT Interview: Dmitry Masleev, Piano Program Curator
We invite you to check out this interview with Dmitry Masleev, our esteemed Piano Program Curator and the winner of the XV International Tchaikovsky Competition. In this conversation, Dmitry shares his thoughts on his recent master classes in Yerevan, career, life, and the current state of piano scene.

Dmitry Masleev’s brilliant performance Performance with the Armenian National Symphony Orchestra at Aram Khachiaturian Concert Hall
Our Piano Program Curator – Dmitry Masleev graced the stage with the Armenian National Philharmonic Orchestra, delivering a breathtaking performance featuring A. Khachaturian’s Symphony No.1 and S. Prokofiev’s Piano Concerto No. 3 conducted by Valentin Uryupin.
Sharing beautiful moments from the opening of the 15th Yerevan International Music Festival, dedicated to the 120th anniversary of Aram Khachaturian on September 15. 2023.

GOLOS ARMENII: INTERVIEW WITH MRS. ELENA YAKOVLEVA, CO-FOUNDER AND EXECUTIVE DIRECTOR OF THE PRIMAVERA FOUNDATION
Check out the interview with Elena Yakovleva, the Artistic Manager of Primavera Consulting and Co-Founder & Executive Director of Primavera Foundation Armenia, in Golos Armenii newspaper. She discusses the incredible work we’ve done this year, our future projects and plans, the challenges we’ve faced, and our deep love for Armenia.

THIS JULY PRIMAVERA FOUNDATION BROUGHT PIANIST DMITRY MASLEEV TO THE SUYNIK (KAPAN)
On the third day of our Syunik trip in July 2023 with pianist Dmitry Masleev, we had the pleasure of bringing Dmitry to Kapan with the master classes. Four young and talented piano students had the incredible opportunity to learn from Dmitry Masleev, especially on the pieces Dmitry performs himself! Mr. Masleev commented on the high level of the students and was delighted to provide them with his guidance.
The Primavera Foundation aims to support young and talented musicians in Armenian regions by providing access to the best educational practices, inspiring performances, and hands-on art transfer.

Primavera Foundation’s regional trip to Syunik province with the pianist Dmitry Masleev (Goris, Agarak)
The Primavera Foundation’s mission is to support young and talented musicians in Armenian regions. We strongly believe that access to top-notch education, inspiring performances, and hands-on artistic experiences are vital for talent development and professional growth.
Our journey kicked off in the charming town of Goris, surrounded by breathtaking nature and warm-hearted people. We had the privilege to visit a local music school and witness the incredible talent of two young pupils. Their passion and dedication were truly inspiring!
On the second day of the journey to the Syunik region, we had the pleasure of witnessing Dmitry Masleev, a renowned musician, running master classes at the Music School in Agarak City. It was a remarkable experience as he shared his expertise and knowledge with the eager students. Additionally, we had the opportunity to meet and engage with the local teachers from Agarak and Megri cities.
We thank everyone involved for such a memorable day filled with the beauty of music, nature, and the warm hospitality of the Syunik region.

Dmitry Masleev’s Piano Master Classes. Day 2: A Journey Towards Musical Excellence
On July 8, 2023, we had a second day of master classes with the pianist Dmitry Masleev, the Foundation Educational Academy Piano program curator.
Five young talented students from Yerevan State Conservatory performed pieces by Rachmaninoff, Shostakovich, Schumann, and L.van Beethoven. Dmitry spent more than an hour with each student. Master classes ended with the Foundation team favorite formate: a round table. Everyone was intited to participate in the discussion, or to ask Dmitry a question. We thank our Piano program curator, pianist Dmitry Masleev, for sharing his expertise and knowledge!
This learning opportunity wouldn’t have been possible without the support of our partners, and the Armenian National Philharmonic Orchestra team.
Check the photos here.

PIANIST DMITRY MASLEEV ANSWERED QUESTIONS DURING THE ROUND TABLE IN YEREVAN
On July 8, 2023 we had a round table discussion with the XV Tchaikovsky Piano Competition Winner, the Foundation Educational Academy Piano program curator Dmitry Masleev. Everyone in the audience had a chance to join Dmitry in a meaningful conversation.
Together with the young Armenian musicians we explored the real-life challenges of an artistic career in the modern world. Dmitry Masleev shared his approach to practice, programming, working with a score, and answered the following questions:
- How not to stress too much before going on stage?
- How many hours must practice a musician?
- What is the best repertoire for a competition?
- How to create a program if an artist has at least a year before performing it?
We really love new formats in our Educational Programs. Stepping out of the comfort zone helps students to engage with other musicians, challenge their own ideas, and together explore the real struggles of the artistic world.
We were surprised by the interest we generated! Therefore we see discussions and round tables as an essential part of our educational activities. We hear that these actiovities provide the participants with knowledge exchange, help to search for the the real-life problems solutions, encorage students to to stay un touch – i.e. to build a community where they can grow together and support each other.
We thank our valuable partner, the Armenian National Philharmonic Orchestra for their support and hospitality!
Check the moments from the round table discussion here.

Aravot: Interview with Mrs. Elena Yakovleva, Co-Founder & Executive Director of the Primavera Foundation
For the Aravot newspaper Mrs. Elena Yakovleva, Co-Founder & Executive Director of the Primavera Foundation shared her story of becoming the artistic manager and shed light on Primavera Foundation’s activities developed and run by the Foundation team in first stvtn months of 2023, the Armenian talented musicians we met during trips to Armenian regions and the Foundation plans for the rest of 2023.
Lear more © 1998 – 2023 Aravot – News from Armenia

Tavush TV: ARTYOM DERVOED’S PERFORMANCE AND MASTER CLASSES

Syunik TV: the Master Classes By Pianist Dmitry Masleev With the Primavera Foundation in Syunik
On July 10-12, 2023 XV Tchaikovsky Competition winner, and the Piano Educational Program curator at the Primavera Foundation visited Syunik and gave master classes in Goris, Megri, and Kapan. The young musicians from Syunik and Yerevan presented their art and got guidance from Dmitry Masleev.
Hear what they say for Syunik TV!

First Channel News: the Interview With the Primavera Foundation Co-Founder Elena Yakovleva
Elena Yakovleva, the Co-Founder & Executive Director of our foundation speaks on her personal journey that ended up in launching the Primavera Foundation, together with Mrs. Anastasia Boudanoque in Armenia, as well as the result of the Foundation’s seven months of activities, and plans.
In this interview, Elena will take us on a remarkable journey, sharing her experiences and insights about the world of classical music. From the challenges faced to the results achieved, she provides a behind-the-scenes look into the passion and dedication which drive the Primavera Foundation team forward.
See interview

Pianist Dmitry Masleev & Primavera Foundation Co-Founder Elena Yakovleva For A1plus News
A1plus News report about pianist Dmitry Masleev’s master classes for students of the Yerevan State Conservatory and Yerevan youth music schools turned into a conversation about the Foundation approach to the educational programs focused on the support of the young musicians, and Dmitry’s approach to the master classes teaching process.
We thank our valuable partner, the Armenian National Philharmonic Orchestra team for the hospitality!
See video

Interview With Pianist Dmitry Masleev on Radio Sputnik Armenia
Dmitry Masleev, the Tchaikovsky Piano Competition winner, the world renowned pianist in conversation with Karen Avetisian at the Sputnik Armenia on his favorite composer (so far), and his approach to work with scores, as well as about master classes in Yerevan and Syunik, as well as an upcoming concert that awaits the audience of Yerevan in September.
See video

Freenews Armenia On Pianist Dmitry Masleev’s Master Classes At the Aram Khachaturian Сoncert Hall
On April 7 & 8, 2023, XV Tchiakovsky Piano Competition winner and the Foundation Piano Educational Program Curator pianist Dmitry Masleev gave master-classes for young gifted students in Yerevan.
See the full report by the Freenews Armenia.

Dmitry Masleev’s Inspiring Master Class Day 1: A Journey of Musical Excellence
On July 7 we had a remarkable day (the first out of two!) of the master classes led by the world-renowned pianist Dmitry Masleev, winner of the XV Tchaikovsky Piano Competition. The master classes were hosted in the Piano room of the Aram Khachaturian Concert Hall, provided by our valuable partner, the Armenian National Philharmonic Orchestra!
Five young Armenian piano students of the Komitas Yerevan State Conservatory and Yerevan music schools performed the pieces by Debussy, Rachmaninoff, Liszt, Brahms, and Scriabin, embracing the opportunity to showcase their technic and refine their art under Dmitry Masleev’s guidance.
We thank our Piano program curator Dmitry Masleev for sharing his expertise so generously, our partners, and the team for making this unforgettable experience possible.
January-June

Classical guitarist ISABEL MARTINEZ (Spain) INTERVIEW after the dress rehearsal GUITAR EVENING CONCERT WITH the ANPO
Have you ever wondered what happens before a performance? Watch the classical guitarist Isabel Martinez speaking to VNews before the Spanish Guitar Evening with the Armenian National Philharmonic Orchestra and Spanish conductor Juan Antonio Ramirez on March 28, 2023 at the Aram Khachiaturian Concert Hall.
The event marked the start of the collaboration between the Primavera Foundation and the Embassy of the Kingdom of Spain in Armenia.

The Armenian Public TV: an Interview with pianist Polina Osetinskaya
Live from the Armenian Public TV with pianist Polina Osetinskaya and Ms. Astghik Dallakyan, Chief Public Relations Specialist of the Armenian National Philharmonic Orchestra.

Armenia First Channel TV Report featuring pianist Polina Osetinskaya, Elena Yakovleva (Primavera Foundation) & Arman Padaryan (ANPO)
On April 19, 2023 pianist Polina Osetinskaya gave master-classes for Yerevan State Komitas Conservatory, and a press-conference in the light of her first ever solo recital in Yerevan on April 21, 2023. The event was produced by the Primavera Foundation of Armenia in the partnership with the Armenian National Philharmonic Orchestra. See the full reportage by the First Armenia TV Channel.

Yerkir Report Featuring Pianist Polina Osetinskaya, Elena Yakovleva (Primavera Foundation) & Arman Padaryan (ANPO)
On April 19, 2023 pianist Polina Osetinskaya gave master classes for Yerevan State Komitas Conservatory students and gave a press conference in anticipation of her first-ever solo recital in Yerevan on April 21, 2023. The event was produced by the Primavera Foundation of Armenia in partnership with the Armenian National Philharmonic Orchestra. See the full reportage by the First Armenia TV Channel.

POLINA OSETINSKAYA, PIANO SOLO RECITAL: BAROQUE MUSIC IN THE ARTHOUSE CINEMA
We are sharing the heartwarming memories of a solo recital by Polina Osetinskaya which she performed on April 21 2023. Mrs. Osetinskaya’s flawless performance mesmerized the audience at the Aram Khachaturian Concert Hall. It was an evening which was full of beautiful baroque music which touched everyone’s hearts.
This is the first performance organized and produced by the Primavera Foundation in Armenia. All income from the ticket sales goes to our programs and initiatives focusing on classical music education for young gifted Armenian musicians in Armenian regions.
Our deep gratitude to the Aram Khachaturian Concert Hall & the Armenian National Philharmonic Orchestra teams for their exceptional partnership and support!
Check our UPCOMING EVENTS to stay tuned!

Piano Master Classes by Polina Osetinskaya at the Aram Khachaturian Concert Hall for Yerevan State Komitas Conservatory Students
On 19 April 2023, we had the pleasure to organize piano master classes by Polina Osetinskaya at the Aram Khachaturian Concert Hall for talented young Armenian pianists. We were honored to welcome also piano teachers and students from Yerevan music schools to the master classes.
Mrs. Osetinskaya shared her expertise and guided the students on the pieces they performed. It was truly inspiring to witness the young musicians’ passion and dedication to arts and music.
Our gratitude to the @Armenian National Philharmonic Orchestra team for their support and partnership.

Artistic Management & Career Opportunities: a master class by Elena Yakovleva at the Yerevan Komitas State Conservatory
The photos flashback from the master class by Primavera Consulting Artistic Manager & Primavera Foundation Co-Founder Elena Yakovleva on April 18, 2023.
The master class covered a range of topics starting from artistic career management to the artist’s digital stage, and the process of getting international recognition. It was an opportunity for the Conservatory students to learn from first-hand experience and ask questions about their future careers. We hope to continue exploring these topics in more detail during the next season.

Lucas Debargue Round Table at the Aram Khachaturian Concert Hall, Yerevan
On the April 15 after the Master Classes we had an exceptional new format event! We hosted a round table with the famous and unique pianist Lucas Debargue.
At first, the audience was quite shy, but after a few minutes, they burst with questions and opinions! The topic of the discussion was how being a musician changes your life and what makes a musical piece sound true. Check out the photos!
Participation in our educational events is free for everybody! Check the upcoming events on our site and join the next master-class!

Lucas Debargue Master Classes at the Aram Khachaturian Concert Hall, Yerevan
Our weekend was filled with educational and performance events. On Friday, pianist Lucas Debargue performed with the Armenian National Orchestra under the baton of Valentin Urypin. The following day Lucas Debargue run master classes for talented young Armenian pianists – students of the Yerevan Komitas State Conservatory.
Lucas commented on the great technical and musical abilities of Armenian young pianists and provided them with inspiration and guidance on the pieces he used to perform himself: Ravel’s Gaspard de La Nuit & Sonatine, and Ballade No.4 f by Chopin.
We were honored to welcome piano teachers and students from Yerevan to the master classes! Our endless gratitude to the Armenian National Philharmonic Orchestra team for their support and partnership in this project. Please enjoy a few photos from the beautiful Saturday morning at Aram Khachiaturian Concert Hall!

ARTYOM DERVOED CLASSICAL GUITAR MASTER-CLASSES
On April 7, 2023, in partnership with the Aram Khachaturian Museum, we organized classical guitar master classes by Artyom Dervoed. 🎶🎸
11 participants, students of the Komitas Yerevan State Conservatory and Yerevan music schools performed pieces by Bach, Piazzolla, Tarrega, Mangore and more! In addition to the master classes, Artyom Dervoed met the classical guitar teachers from Yerevan. During the meeting, they exchange ideas on how to support the classical guitar school in Armenia.
We extend our heartfelt gratitude to the Aram Khachaturian Museum and Mrs. Armine Grigoryan personally for the support of talented musicians in their artistic journey.

This April Primavera Foundation launched regional education program with an amazing trip to Tavush
Our third stop was at the Ijevan Secondary Music School where the world-renowned classical guitarist Artyom Dervoed performed a solo recital and run master classes for eleven guitar students. Afterward, we had the opportunity to meet with local teachers and executives from the youth art school and local government authorities.
It was an honor for us to support young artists and meet so many inspiring people in person.
We are proud to have Artyom Dervoed as the curator of our classical guitar Primavera Foundation Program.
Check out the photos from the concert and master classes!

Artyom Dervoed concert and master class. Tavush region (Noyemberyan, Koghb)
One of the Primavera Foundation’s goals is to support young gifted musicians in the Armenian regions. We believe that the free access to best educational practices, inspirational performances, and hand-to-hand art transfer are the key factor for the talent development and professional growth.
We’re thrilled to share that we have started the regional education program with the amazing trip to Tavush!
Our first stop was at the Noyemberyan Cultural Center, where the world-acclaimed classical guitarist Artyom Dervoed performed a solo recital. After it, we had a chance to meet the local teachers and youth art school executives.
More photos here
On the next day Artyom Dervoed run master classes at the Կողբի գեղարվեստի դպրոց / Koghb Art School for local students, offering them his expertise and guidance. It was a true honor and joy for us to support young artists and meet so many amazing people in person.
Check out the photos from the concert and master classes!
More photos here

Launch of the Collaboration: the Embassy of the Kingdom of Spain, the ANPO & the Primavera Foundation Armenia at Aram Khachaturian Hall
Launch of the Collaboration: the Embassy of the Kingdom of Spain, the ANPO & the Primavera Foundation Armenia at Aram Khachaturian Hall
The concert, which was organized with the generous support of the Embassy of the Kingdom of Spain in Armenia, signified the collaboration’s launch. We are proud to share the photos of the event and sincerely thank His Excellence Marcos Gómez Martínez, the Ambassador of the Kingdom of Spain in the Republic of Armenia, who was with us that night at the Aram Khachaturian Concert Hall.
Spanish & Russian classical guitarists Isabel Martinez and Artyom Dervoed, with the Armenian National Philharmonic Orchestra under the baton of Juan Antonio Ramirez (Spain), performed the music by Spanish composers or the music which was inspired by the art and culture of the Kindom of Spain.
The program featured the two Armenian debuts, including Stephen Goss’s guitar concerto “Albeniz.” The composer himself traveled from London to attend the performance!
2022

Зачем создан фонд Primavera Foundation of Armenia?
Что может сделать фонд для молодых армянских исполнителей и продюсеров. Какие мероприятия уже запланированы и как принять в них участие?
Интервью Лианы Азоян с артистическим менеджером Еленой Яковлевой для / mir24.tv / Armenia.

«Самое сложное — это «очень просто» — Владимир Федосеев
Дирижер, Народный артист СССР Владимир Федосеев дал в Ереване интервью Артуру Аванесову.
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Maestro Vladimir Fedoseyev & Maestro Mikhail Pletnev at Aram Khachaturian Concert Hall
The Primavera Foundation of Armenia launching in the partnership with the Armenian National Philharmonic Orchestra, the Foundation strategic partner.
More photos here

TV news about Maestro Vladimir Fedoseyev & pianist Mikhail Pletnev performance in Yerevan

Пианист Михаил Плетнев и дирижер Владимир Федосеев говорят о совместном выступлении 17 ноября 2022 года
«Музыка — это то, что дано Богом. Но тем, кому это дано, они находят в этой музыке все, и утешение, отраду и смысл существования. B один из таких людей это, безусловно, Владимир Федосеев». — Михаил Плетнев
Source: Armeninfo.info.
Read the full story here

«Армения — не только «Танец с саблями» — Елена Яковлева
Elena Yakovleva live on Sputnik Armenia speaks (in Russian) on artistic management, young artists support and career development, and the Primavera Foundation of Armenia initiatives.

«Армения — не только «Танец с саблями» — Елена Яковлева
The text version of Elena Yakovleva’s interview for Sputnik Armenia on November 16, 2022.

Elena Yakovleva & Arman Padaryan, live on Armenia TV
Primavera Foundation Сo-Founder & Executive Director Elena Yakovleva, and ANPO General Producer Arman Padaryan speak on Armenia Public TV about the performance on November 17, 2022, as well as the Primavera Foundation of Armenia plans and initiatives.