March 1-19

Anna Zeiman:
Social Media Management Fundamentals

Educational Academy | Hard & Soft Skills
Online Express Course

Anna Zeiman — founder and managing director of the digital agency INDADATA and co-founder of the international agency Primavera Digital, journalist, media producer, producer of music festivals.

Online presence is the new digital home for those who want to communicate with the world, create and develop loyal communities, and on a practical side, sell tickets. Either a single artist or a festival must look good online, and be able to create effective promotional companies if needed. There are a few simple rules to do so.

We will start our Media Management Fundamentals by learning from the best field expert. This online course is the first step to our full scale educational program for managers and producers for performing art and creative industries at the Primavera Foundation Educational Academy.

Who we are?

Primavera Foundation of Armenia is a non-profit Armenian organization. Our mission is to build cultural bridges between Armenia and other nations by celebrating Armenia’s extraordinary cultural heritage internationally, supporting young Armenian artists, and developing educational activities.

Follow us on social media, and be the first to know our news, and see the educational programs scheduled for artistic training, and producers’ development!

Who is invited?

This course is created for young and well established artists, ensembles, artistic institutions, museums, etc., as well as for those who support them in their social media presence development: administrators, managers, producers. We welcome everyone who wants to know more about it!

Location: ONLINE (Zoom meeting)

Duration: Six lectures (12 teaching hours) in total. Two lectures (Wednesday & Sunday) per week starting March 1, 2023. End date – March 19, 2023.

Language: Russian.

Donation to the Foundation: from 3000 AMD for Armenian passport holders / from 20 000 AMD.


Wednesday 19:00-21:00 and Sunday 13:00-15:00 Yerevan time

1 March, 19:00-21:00

Lection 1. Content Management. Types of publications and content, how to announce events based on the visuals, what is “call to action”, how to write call to action and tone of voice posts.

5 March, 13:00-15:00

Lection 2. Digital Team. Interaction with the digital team: setting tasks for designer, videographer, site developer

8 March, 19:00-21:00 (date may be rescheduled)

Lection 3. Basic Targeting Tools. Selecting the relevant audience and creating a promotion of posts.

12 March, 13:00-15:00

Lection 4. Social Media Analytics Tools. User behaviour, post conversion, audience engagement.

15 March, 19:00-21:00

Lection 5. Cross-Promo Collaborations. How to negotiate and develop cross-promo collaborations. Materials request, terms & conditions of such collaborations, development, promotional posts, approval process.

19 March, 13:00-15:00

Lection 6. Community Management. Community management on the example of the Primavera Foundation social media profiles. (community base formation based on interest, communication with administrators, posting and collecting statistics)

Completing the form signifies acceptance of the terms and conditions of participation in the course. The zoom link will be sent to all participants individually by March 1, 2023, 15:00.