BENEFITS OF PARTNERING WITH US
TAILORED COLLABORATIONS Customized partnership packages aligned with your interests, brand values and corporate social responsibility profile
VISIBILITY & RECOGNITION We promote brand awareness by initiatives featuring your logo on event materials, our website, digital media, and newsletters, as well as through cross-promotion
COMMUNITY IMPACT Your direct support for educational initiatives demonstrates that you recognize the importance of cultural enrichment and artistic development
EXCLUSIVE ACCESS Invitations to concerts and cultural events, as well as networking opportunities with global artists and cultural leaders
There is no better way to find common ground
than through culture!
OUR PARTNERS
Explore our current projects and initiatives or contact us directly at partners@primavera-foundation.am to discuss tailored partnership opportunities. Together, we can make a lasting cultural impact.
PROJECTS AND INITIATIVESDownload as PDF
EMPOWERING FUTURE GENERATIONS
OF ARTISTS ACROSS ARMENIA
Educational Academy:
Artistic Training Program
in Yerevan and Armenia's Regions
The Artistic Training Program is an educational initiative created to identify and promote Armenia’s most promising musicians. Each new program is created in collaboration with internationally renowned artists, in order to produce world-class musicians who can represent Armenia internationally.
The program encompasses a wide range of educational activities aimed at fine-tuning artistic skills - in classical guitar, piano, violin, cello, chamber music, and conducting, resulting in educational videos available to all.
Key Benefits
- Renowned Mentors: Curated by world-class musicians, including Maximilian Simon (Violin, Germany), Dmitry Masleev (Piano, Russia), and Irina Krasotina (Chamber Music)
- Cultural Impact: The program builds on Armenia’s musical heritage and prepares young talents to shine on stages worldwide
- Accessibility: Master classes are provided to Armenian citizens free of charge
- Availability of Resources: The educational videos recorded are made available to everyone
Program Structure
- Dates: Annually from September to July
- Location: Yerevan and Armenia’s regions (in-person and online)
- Eligibility: Open to young Armenian artists and teachers
- Costs: Free of charge for Armenian citizens
Benefits of Partnership: Partners supporting this program make a direct contribution towards the advancement of young Armenian artists, enabling them to achieve their fullest potential and continue Armenia’s rich musical traditions. Opportunities for collaboration include the co-hosting of events, sponsorships, and engagement in outreach to ensure the widest possible impact.
For detailed information on events and registration, please refer to the Events Calendar on our website.
Join us in making a lasting impact on the future of Armenian classical music.
THE PROJECT SO FAR
Explore the program’s incredible journey by browsing through past editions.
Armenian Musicians for Armenian Communities
The Armenian Musicians for Armenian Communities project aims to spread classical music across Armenia, bringing joy and emotional support to local communities, in particular Artsakh forced migrants and those who have helped them.
Key Benefits
- Cultural Enrichment: Connects musicians with communities and promotes Armenian musical traditions.
- Local Collaborations: Joint performances featuring local musicians.
- Educational Opportunities: Artists also give lectures, conduct master classes, and host workshops.
- Community Connections: Builds strong ties between local and visiting musicians.
- Resource Access: Helps distribute music scores and spread new repertoire.
Program Structure
- Schedule: Four tours in 2025 — two in Syunik, one in Tavush, and one in another region.
- Performers: Soloists, duos, and trios.
- Documentation: Videographer present on each tour, final project report.
Special Features
1. Repertoire Development: Tailored recommendations and free distribution of scores.
2. Community Engagement: Local production and advertising.
3. PR Support: Targeted promotion throughout Armenia.
Grand Finale: The project concludes with a gala at the Arno Babajanyan Concert Hall, showcasing tour highlights and featuring performances by participating musicians and top young talents from Armenia’s regions.
Success of the First Tour: Inspired by the 2024 classical guitar tour in Syunik, this project builds on its proven impact, fostering new connections and demonstrating the transformative power of music.
THE PROJECT SO FAR
Explore the program’s incredible journey by browsing through past editions.
Support the “Armenian Musicians for Armenian Communities” project and help to inspire the next generation of Armenian musicians.
Chamber Music School
BY PROFESSOR
IRINA KRASOTINA
LOCATION:
Yerevan
COST:
Free of charge for Armenian citizens
An ensemble is an invaluable tool in learning to collaborate and communicate on stage because it helps young musicians establish mutual trust and understanding, develop social networks, and build new friendships. The summer school format provides for a safe and collaborative space for musicians to hone their skills and explore chamber ensemble repertoire for future collaborations under the guidance of professional musicians. On top of that, it is also an opportunity for musicians who are not pursuing a solo career still to gain experience on stage and work towards a career as a musical artist. We plan to hold the school once a year.
Key Benefits
- Open call for applications selection of candidates - formation of ensembles
- Six day workshop with Professor Krasotina to train performance skills and work on assigned pieces
- Final concert in front of a jury and audience
Program Structure
- Based on the jury’s conclusion on the ensemble’s potential, the Primavera Foundation may provide one of the new ensembles with an opportunity to perform in Armenian regions in a series of free public performances.
- Publication of an Armenian edition of Irina Krasotina’s Chamber Ensemble Tutorial.
IRINA KRASOTINA
Professor, Moscow State Conservatory, PhD in Art History, Master’s in Spanish Music
Irina Krasotina curates the Foundation’s Educational Academy for Chamber Music and regularly performs recitals in Russia and abroad. She is a Professor at Moscow State Conservatory and has a PhD in Art History and a Master’s in Spanish Music. Her students have participated in and won prestigious competitions in Russia, Spain, and the UK. She is also the author of 18 tutorials and pamphlets on ensemble performance, Spanish music, as well as materials for Chamber Ensemble university programs.
THE PROJECT SO FAR
Explore the program’s incredible journey by browsing through past editions.
Support the Armenian Musicians for Armenian Communities project and help to inspire the next generation of Armenian musicians
CULTURAL DIPLOMACY & CROSS-CULTURAL EVENTS
The Conductor Academy is an opportunity for young emerging conductors to hone their skills under the guidance of one of the world’s leading conductors Maestro Vasily Petrenko.
Armenia has the unique opportunity one a year to host Maestro Vasily Petrenko’s Conductor Academy.
The Academy brings young conductors from all over the world to Armenia, putting Yerevan in the spotlight both for classical music lovers and for music professionals.
The five-day educational journey ends with a gala evening in Yerevan featuring successful Conductor Academy students on stage alongside Maestro Petrenko himself.
THE INITIATIVE INCLUDES:
- Five days of in-person workshops in Yerevan for successful applicants.
- Intensive training program aimed at honing the skills and tools required to make a career as a conductor.
- Gala concert at the Aram Khachaturian Concert Hall in Yerevan featuring current Academy participants and Maestro Petrenko.
THE PROJECT SO FAR
Explore the program’s incredible journey by browsing through past editions.
Recordings & International Releases
for Armenian Musicians
Providing global access to Armenian music and artists via all major streaming platforms. Supporting the careers of emerging artists by organizing recording sessions and creating demo recordings.
The program encompasses a wide range of educational activities aimed at fine-tuning artistic skills in classical guitar, piano, violin, cello, chamber music, and conducting, and which result in educational videos available to all.
Key Benefits
- Global Accessibility & Visibility: Music created and/or performed by Armenian musicians is made available and promoted worldwide across all major streaming platforms, including Spotify, Apple Music, YouTube and more.
- Motivation to Research, Perform & Record: In order to thrive and get the recognition they deserve, musicians require consistent new opportunities to record and release.
- Education in Music Recording, Production & Marketing: A combination of recording sessions and workshops for sound engineers and artists has a multi-dimensional impact on artists’ professional skills, from album programming, recording, and production to promotion & marketing.
DATES
- Annually
- Project launch: Academic year 2024/25
Program Structure
- Annual competitions in two categories: Established Armenian Artists & Emerging Armenian Artists
- Album and/or single releases for the previous year’s winners
- Workshop for Armenian artists: “Core Concepts of Music Production and the Classical Music Industry”
- In-depth individual master classes for recording engineers and workshops for Armenian music teachers
- Online gala concert for nominees & award ceremony for winners
LOCATION
- Global digital distribution & promotion of albums and singles
- Online gala concert for nominees & award ceremony for winners
- Recording sessions in Yerevan
Partners and donors can increase their visibility and achieve targeted results within the global Armenian diaspora and beyond.
INFRASTRUCTURE PROJECTS
Video Tutorial
Chamber Music Workshops for Teachers with Professor Irina Krasotina
AUTHOR:
Irina Krasotina
Professor, Moscow State Conservatory,
PhD in Art History, Master’s in Spanish Music
LANGUAGE:
Russian with Armenian subtitles
Ensemble practice and performance are invaluable tools for a musician’s artistic development because they help to foster stage collaboration and communication, build mutual trust and understanding, and enrich social and professional connections and friendships
This video tutorial complements the Annual Program in Chamber Music and is intended to complement in-person education, as well as provide advice and guidance for remote musical education institutions across Armenia.
Other video tutorials with Irina Krasotina:
Video Tutorial
Intellectual Property Rights with Mariam Elibekyan
AUTHOR:
Mariam Elibekyan,
KeyStone Partner
LANGUAGE:
Armenian with English subtitles
An essential course designed to help artists understand core concepts and master the practical tools they need to protect their intellectual rights.
Each video in the series focuses on a practical issue such as album recording and release, music commissions, concerts, and exhibition production, and aims to support performers, composers, painters, and other artists in protecting their work through the understanding of copyright and other related rights.
- Empowering Local Creators: Videos in Armenian give locals the ability to protect their creative work from unauthorized use, fostering a stronger creative economy.
- Cultural Preservation and Innovation: The series goes beyond protecting artists’ individual rights and contributes to the broader preservation of Armenian culture.
- Legal Expertise in the Local Context: Presented by respected Armenian professionals, the videos offer precise, practical guidance tailored to Armenian legislation, which makes them directly relevant and applicable to Armenian creators.
- Support for Long-Term Sustainability: We aim not just to increase individual awareness of the forms of potential income artists are entitled to, but also convey the integral role intellectual property rights play in the digital and creative economy.
Youtube: Making Music Education Accessible to All
We are committed to making high-quality music education available to all, and especially young Armenian musicians. That is why we do not just film our educational content – we also provide subtitles to ensure the materials are accessible to a wider audience.
You can contribute to this project yourself and choose the video series that appeals to you most:
- The Life of Artavazd Pelishyan by Eduard Ayanyan
Language: Russian
Subtitles required: Armenian, English - Armenia: The Path of Culture by Eduard Ayanyan
Language: Russian
Subtitles required: Armenian, English
Link: https://tinyurl.com/yeyn8zru
- Intellectual Property Rights with Mariam Elibekyan
Language: Armenian
Subtitles required: English - Chamber Music with Irina Krasotina
Language: Russian
Subtitles required: Armenian, English
Link: https://tinyurl.com/mrwzy7p4
Chamber Ensemble Toolkit for Teachers by Irina Krasotina Armenian Edition
We aim to publish the Chamber Ensemble Toolkit by Professor Irina Krasotina in Armenian. The guide provides methodological guidance, repertoire advice, recommendations for working with student ensembles, and an overview of approaches to teaching methods and practices.
A musical ensemble is an invaluable tool for musicians to learn to collaborate on stage, establish mutual trust, create social networks, and build friendships.
The toolkit provides support and advice for chamber ensemble teachers across Armenia.
TARGET AUDIENCE:
- Teachers of Chamber Ensemble Performance at pedagogical universities and colleges
- Students of advanced training courses
DATE: 2025
PLANNED CIRCULATION: 300 copies
Violin Teaching Book: Carl Flesch – The Art of Violin Playing Armenian Edition
A monumental undertaking to translate Carl Flesch’s work for teachers and students. The range of material covered by this book is enormous: posture, the left arm (positions & fingerings), vibrato, bowing (including all varieties of stroke), tone production, musical memory, and more, including musical examples with excerpts from the works of all the great masters, hand diagrams and a table of bowing and fingering symbols.
Armenian teachers know the work of Carl Flesch. It was published in Russian during the Soviet era. We want to produce the Armenian edition in partnership with Berlin publisher Ries & Erler.
WHY IS IT IMPORTANT?
- No less than 1500 pupils in Armenia study violin every year helped by several hundreds of teachers
- Teachers and students need guidance in their native language
DATE: Summer 2025
PLANNED CIRCULATION: 500 copies
SPECIAL PROJECTS
Training Program in Piano Repair & Tuning
Every eighth resident of Armenia interacts with the music education system, be it as a student, teacher, parent, relative of a student, or as an audience member. Almost 20,000 students study music in music schools, cultural centers, colleges, and conservatories. More than 5,000 teachers work in music education across the country. The piano is the instrument most used in the music education process, and every student studies the piano as a primary or additional instrument.
Primavera Foundation Armenia has taken the initiative to design and produce an educational program for piano repair and restoration so that every piano can be serviced and remain in playable condition for our children and their teachers. Before bringing more pianos to Armenia, we must first ensure that we have sufficiently trained piano repair and tuning professionals, with at least two tuners for every marz.
DATES: 3 years
Location: Educational modules to be held in Yerevan, repair workshops in Yerevan and Armenia’s regions
The Visages d’Arménie International Festival spans one to three days and offers a unique opportunity to:
- Immerse your community in the rich culture and amazing history of this ancient country
- Celebrate and explore the beauty of Armenian culture
- Support the global recognition and appreciation of Armenian cultural heritage
FESTIVAL PROGRAM
DAY 1
Classical music performance by a world-famous artist, featuring both Armenian and international repertoire
DAY 2
Screening of a documentary about Armenia and its people. Lecture on Armenian culture and history and its global influence. An evening of traditional Armenian music
DAY 3
Chamber music performance as an illustration of the cultural bridges we build: collaboration between Armenian and local musicians