BENEFITS OF PARTNERING WITH US
TAILORED COLLABORATIONS Customized partnership packages aligned with your interests, brand values and corporate social responsibility profile
VISIBILITY & RECOGNITION We promote brand awareness by initiatives featuring your logo on event materials, our website, digital media, and newsletters, as well as through cross-promotion
COMMUNITY IMPACT Your direct support for educational initiatives demonstrates that you recognize the importance of cultural enrichment and artistic development
EXCLUSIVE ACCESS Invitations to concerts and cultural events, as well as networking opportunities with global artists and cultural leaders
There is no better way to find common ground
than through culture!
Explore our current projects and initiatives or contact us directly at partners@primavera-foundation.am to discuss tailored partnership opportunities.
Together, we can make a lasting cultural impact.
PROJECTS AND INITIATIVES
EMPOWERING FUTURE GENERATIONS
OF ARTISTS ACROSS ARMENIA
Educational Academy:
Artistic Training Program
in Yerevan and Armenia's Regions
The Artistic Training Program is an educational initiative created to identify and promote Armenia’s most promising musicians. Each new program is created in collaboration with internationally renowned artists, in order to produce world-class musicians who can represent Armenia internationally.
The program encompasses a wide range of educational activities aimed at fine-tuning artistic skills - in classical guitar, piano, violin, cello, chamber music, and conducting, resulting in educational videos available to all.
Key Benefits
- Renowned Mentors: Curated by world-class musicians, including Maximilian Simon (Violin, Germany), Dmitry Masleev (Piano, Russia), and Irina Krasotina (Chamber Music)
- Cultural Impact: The program builds on Armenia’s musical heritage and prepares young talents to shine on stages worldwide
- Accessibility: Master classes are provided to Armenian citizens free of charge
- Availability of Resources: The educational videos recorded are made available to everyone
Program Structure
- Dates: Annually from September to July
- Location: Yerevan and Armenia’s regions (in-person and online)
- Eligibility: Open to young Armenian artists and teachers
- Costs: Free of charge for Armenian citizens
Benefits of Partnership: Partners supporting this program make a direct contribution towards the advancement of young Armenian artists, enabling them to achieve their fullest potential and continue Armenia’s rich musical traditions. Opportunities for collaboration include the co-hosting of events, sponsorships, and engagement in outreach to ensure the widest possible impact.
For detailed information on events and registration, please refer to the Events Calendar on our website.
Join us in making a lasting impact on the future of Armenian classical music.
THE PROJECT SO FAR
Explore the program’s incredible journey by browsing through past editions.
The Cello Educational Program
launch stage, 2027-2030
The Primavera Foundation already covers the following fields of expertise: violin, piano, classical guitar, and chamber music. Launching a new branch dedicated to cello would be a great addition to this set and a huge help to Armenian cello educational school. The projects include invitation of an international cellist for workshops for educators and master classes in Yerevan and marzes, identifying primary needs of the field: teaching books to translate in Armenian, repertoire, international educational and collaboration opportunities.
Why is it important?
- Strengthens Armenia’s cello education system:
It will support both students and teachers with new resources and opportunities - Provides international-level training opportunities:
Young musicians will receive inspiration, mentorship, and professional guidance from a world-renown artist - Improves access to modern cello repertoire:
Students and educators will have a new repertoire recommendation
Armenian Musicians for Armenian Communities
A nationwide outreach initiative designed to bring classical music from Yerevan to remote communities across Armenia. Initially focused on Artsakh displaced families and their supporters, it was extremely demanded. Through concerts, lectures, and workshops, professional musicians connect with local communities, share their art, strengthen community bonds, and bring emotional support and relief, while promoting Armenian musical traditions. Musicians from Yerevan are given an opportunity to explore their homeland and perform.
Key Benefits
- Cultural Enrichment: Connects musicians with communities and promotes Armenian musical traditions.
- Local Collaborations: Joint performances featuring local musicians.
- Educational Opportunities: Artists also give lectures, conduct master classes, and host workshops.
- Community Connections: Builds strong ties between local and visiting musicians.
- Resource Access: Helps distribute music scores and spread new repertoire.
Program Structure
- Schedule: Four tours in 2026 — two in Syunik, one in Tavush, and one in another region.
- Performers: Soloists, duos, and trios.
- Documentation: Videographer present on each tour, final project report.
Special Features
1. Repertoire Development: Tailored recommendations and free distribution of scores.
2. Community Engagement: Local production and advertising.
3. PR Support: Targeted promotion throughout Armenia.
Grand Finale: The project concludes with a gala at the Arno Babajanyan Concert Hall, showcasing tour highlights and featuring performances by participating musicians and top young talents from Armenia’s regions.
Success of the First Tour: Inspired by the 2024 classical guitar tour in Syunik, this project builds on its proven impact, fostering new connections and demonstrating the transformative power of music.
THE PROJECT SO FAR
Explore the program’s incredible journey by browsing through past editions.
Support the “Armenian Musicians for Armenian Communities” project and help to inspire the next generation of Armenian musicians.
ANNUAL INTERNATIONAL CHAMBER MUSIC SCHOOL
BY PROFESSOR
IRINA KRASOTINA
LOCATION:
Yerevan
Kapan
COST:
Free of charge for Armenian citizens
An extremely successful annual educational program focused on ensemble performance and collaboration among young musicians led by Moscow State Conservatory Professor I. Krasotina and recognized by Yerevan Komitas State Conservatory and Kapan Music College.
In 2026 we organize it for the 3rd time in Yerevan, and bring it to Kapan as an annual educational opportunity for Syunik musicians. The five-days in person educational program in each city resulted in gala concerts at the Organ Hall of the Kapan’s College of Arts and at the Arno Babajanian Concert Hall’s main stage. Project include in-person master classes, workshops for educators, repertoire recommendations, teaching materials publication and distribution.
Based on the expert's evaluation, selected ensembles are provided with the opportunity to tour across Armenia and perform free concerts in regional communities under the auspices of the Armenian Musicians for Armenian Communities program.
Key Benefits
- Open call for applications selection of candidates - formation of ensembles
- Six day workshop with Professor Krasotina to train performance skills and work on assigned pieces
- Final concert in front of a jury and audience
Program Structure
- Based on the jury’s conclusion on the ensemble’s potential, the Primavera Foundation may provide one of the new ensembles with an opportunity to perform in Armenian regions in a series of free public performances.
- Publication of an Armenian edition of Irina Krasotina’s Chamber Ensemble Tutorial.
IRINA KRASOTINA
Professor, Moscow State Conservatory, PhD in Art History, Master’s in Spanish Music
Irina Krasotina curates the Foundation’s Educational Academy for Chamber Music and regularly performs recitals in Russia and abroad. She is a Professor at Moscow State Conservatory and has a PhD in Art History and a Master’s in Spanish Music. Her students have participated in and won prestigious competitions in Russia, Spain, and the UK. She is also the author of 18 tutorials and pamphlets on ensemble performance, Spanish music, as well as materials for Chamber Ensemble university programs.
THE PROJECT SO FAR
Explore the program’s incredible journey by browsing through past editions.
CULTURAL DIPLOMACY & CROSS-CULTURAL EVENTS
Every second year, we, in the partnership with Armenian National Philharmonic Orchestra, aim to put Armenia on the global musical spotlight by producing International Academy for Conductors led by one of the top 50 conductors of his generation, the Music Director of the Royal Philharmonic Orchestra (UK) and the Chairman of the Artistic Council of the Primavera Charitable Foundation Maestro Vasily Petrenko.
The event is profiled in international media, bringing to Armenia conductors and audience from all other the world, who return to their countries as Armenian cultural ambassadors. Beyond that, the project elevates the prestige of a profession of classical musician in Armenia.
The 5-day educational journey of young conductors with the orchestra and in-person consultations with Maestro Petrenko ends with a Gala performance at the Aram Khachaturian Concert Hall, that is free and suitable for audience of all ages.
THE INITIATIVE INCLUDES:
- Five days of in-person workshops in Yerevan for successful applicants.
- Intensive training program aimed at honing the skills and tools required to make a career as a conductor.
- Gala concert at the Aram Khachaturian Concert Hall in Yerevan featuring current Academy participants and Maestro Petrenko.
THE PROJECT SO FAR
Explore the program’s incredible journey by browsing through past editions.
Recordings & International Releases
for Armenian Musicians
Download the presentation
Co-produced with Prima Classic Record Label (USA/Spain). We provide Armenian musicians with the opportunity to annually record an album/EP/single in Armenia and have it released on 95+ global digital streaming platforms, including Amazon, Spotify, and Apple Music.
The initiative is an important step in every musician’s career and an additional exposure for Armenian musical heritage. This initiative is a systematic collaboration, and the next recording sessions will be in fall 2026. The musicians who recorded in 2025 will release their albums this year (2026).
Key Benefits
- Global Accessibility & Visibility: Music created and/or performed by Armenian musicians is made available and promoted worldwide across all major streaming platforms, including Spotify, Apple Music, YouTube and more.
- Motivation to Research, Perform & Record: In order to thrive and get the recognition they deserve, musicians require consistent new opportunities to record and release.
- Education in Music Recording, Production & Marketing: A combination of recording sessions and workshops for sound engineers and artists has a multi-dimensional impact on artists’ professional skills, from album programming, recording, and production to promotion & marketing.
DATES
- Annually
- Project launch: Academic year 2024/25
Program Structure
- Annual competitions in two categories: Established Armenian Artists & Emerging Armenian Artists
- Album and/or single releases for the previous year’s winners
- Workshop for Armenian artists: “Core Concepts of Music Production and the Classical Music Industry”
- In-depth individual master classes for recording engineers and workshops for Armenian music teachers
- Online gala concert for nominees & award ceremony for winners
LOCATION
- Global digital distribution & promotion of albums and singles
- Online gala concert for nominees & award ceremony for winners
- Recording sessions in Yerevan
Partners and donors can increase their visibility and achieve targeted results within the global Armenian diaspora and beyond.
THE PROJECT SO FAR
Explore the program’s incredible journey by browsing through past editions.
INFRASTRUCTURE PROJECTS
Video Tutorial
Chamber Music Workshops for Teachers with Professor Irina Krasotina
AUTHOR:
Irina Krasotina
Professor, Moscow State Conservatory,
PhD in Art History, Master’s in Spanish Music
LANGUAGE:
Russian with Armenian subtitles
Ensemble practice and performance are invaluable tools for a musician’s artistic development because they help to foster stage collaboration and communication, build mutual trust and understanding, and enrich social and professional connections and friendships
This video tutorial complements the Annual Program in Chamber Music and is intended to complement in-person education, as well as provide advice and guidance for remote musical education institutions across Armenia.
Other video tutorials with Irina Krasotina:
Video Tutorial
Intellectual Property Rights with Mariam Elibekyan
A series of educational videos designed to help artists, composers, painters, dancers, etc. to understand and protect their creative rights. Presented by Armenian legal expert, advocate Ms Mariam Elibekyan, the course explains copyright, contracts, and intellectual property in accessible language, empowering local creators to safeguard their work and contribute to a sustainable cultural economy.
This set of video tutorials is planned to be accessible to every musician completely for free and forever. The course has already been filmed and now is in post-production.
Youtube: Making Music Education Accessible to All
We are committed to making high-quality music education available to all, and especially young Armenian musicians. That is why we do not just film our educational content – we also provide subtitles to ensure the materials are accessible to a wider audience.
You can contribute to this project yourself and choose the video series that appeals to you most:
- The Life of Artavazd Pelishyan by Eduard Ayanyan
Language: Russian
Subtitles required: Armenian, English - Armenia: The Path of Culture by Eduard Ayanyan
Language: Russian
Subtitles required: Armenian, English
Link: https://tinyurl.com/yeyn8zru
- Intellectual Property Rights with Mariam Elibekyan
Language: Armenian
Subtitles required: English - Chamber Music with Irina Krasotina
Language: Russian
Subtitles required: Armenian, English
Link: https://tinyurl.com/mrwzy7p4
Leopold Mozart - A Treatise on the Fundamental Principles of Violin Playing
Armenian Edition
Another pedagogical masterpiece for violinists at their beginning years, which should be available in Armenian, and has never been. The book is one of two fundamentals in violin studies at the beginning stages and is considered important for Armenian musicians, and most importantly, their teachers in their mother language.
The book has already been translated into Armenian, and we seek donors to move forward for proofreading and publication it in 2026/27.
Why is it important?
- Fills a long-standing gap in beginner training:
Its translation supports secondary school students in violin playing - Empowers teachers with native-language resources:
Having key pedagogical texts in Armenian allows teachers to instruct more clearly and efficiently. It improves understanding, especially for early-stage students - Supports long-term artistic excellence in Armenia:
This contributes to a higher level of performance culture in the country
DATE: 2026/27
PLANNED CIRCULATION: 300 copies
Ivan Galamian - Principles of Violin Playing and Teaching
Armenian Edition
This book deserves to be available in Armenian not only because of its importance in a violinist’s educational journey at the advanced stages but also for the nationality of the author. The “Principles of Violin Playing and Teaching” by Ivan Galamian stands among the fundamental pillars of modern violin pedagogy and is considered one of the essential works for developing strong technical and artistic foundations.
Why is it important?
- Empowers teachers with native-language resources:
Having key pedagogical texts in Armenian allows teachers to instruct more clearly and efficiently. It improves understanding, especially for early-stage students - Promotes modern and historical pedagogical continuity:
Ivan Galamian’s work bridges traditional and modern violin teaching methods. Its publication ensures Armenian musicians stay aligned with global standards - Supports long-term artistic excellence in Armenia:
This contributes to a higher level of performance culture in the country
DATE: 2026/27
PLANNED CIRCULATION: 300 copies
Violin Teaching Book: Carl Flesch – The Art of Violin Playing Armenian Edition
A monumental undertaking to translate Carl Flesch’s work for teachers and students. The range of material covered by this book is enormous: posture, the left arm (positions & fingerings), vibrato, bowing (including all varieties of stroke), tone production, musical memory, and more, including musical examples with excerpts from the works of all the great masters, hand diagrams and a table of bowing and fingering symbols.
Armenian teachers know the work of Carl Flesch. It was published in Russian during the Soviet era. We want to produce the Armenian edition in partnership with Berlin publisher Ries & Erler.
WHY IS IT IMPORTANT?
- No less than 1500 pupils in Armenia study violin every year helped by several hundreds of teachers
- Teachers and students need guidance in their native language
DATE: 2025
CIRCULATION: 300 copies
Carl Flesch – Scales
Armenian Edition
This exercise book supplements Carl Flesch’s book “The Art of Violin Playing” (iconic methodological violin school for teachers at the higher educational level) and is a must for a professional violinist’s daily study. The students book publication will complete the availability of Carl Flesch’s method and will fulfill the need for many generations of Armenian musicians and their teachers.
Why is it important?
- Completes the production of Carl Flesch “The Art of Violin Playing” book series:
As we have already produced the Armenian version of the Carl Flesch’s book, we would like to have this supplement for the students as well to ensure the complete set of educational materials - Empowers teachers with native-language resources:
Having key pedagogical texts in Armenian allows teachers to instruct more clearly and efficiently. It improves understanding, especially for early-stage students - Supports long-term artistic excellence in Armenia:
This contributes to a higher level of performance culture in the country
DATE: 2026/27
PLANNED CIRCULATION: 300 copies
Chamber Ensemble Toolkit for Teachers by Irina Krasotina Armenian Edition
We have published the Chamber Ensemble toolkit by Professor Irina Krasotina in Armenian.
Methodological guidance, repertoire advice, recommendations for organizing work with student ensembles, and an overview of approaches to teaching methods and practices are a knowledge source in the field.
A musical ensemble is an invaluable tool for learning collaboration on stage, building mutual trust, creating social connections, and building friendships.
The toolkit provides support and advice to chamber ensemble teachers across Armenia.
TARGET AUDIENCE:
- Teachers of the discipline “Chamber Ensemble” at pedagogical universities and colleges.
- Students of advanced training courses
DATE: 2025
PLANNED CIRCULATION: 300 copies
SPECIAL PROJECTS
This festival (up to three-days long) is a celebration of Armenian cultural heritage. It brings together one world-renowned artist and professional Armenian musicians, aiming to present Armenia to the local Diaspora and the general audience. The event supports Armenia’s cultural presence abroad and creates professional opportunities for Armenian musicians.
FESTIVAL PROGRAM
DAY 1
Classical music performance by a world-famous artist, featuring both Armenian and international repertoire
DAY 2
Screening of a documentary about Armenia and its people. Lecture on Armenian culture and history and its global influence. An evening of traditional Armenian music
DAY 3
Chamber music performance as an illustration of the cultural bridges we build: collaboration between Armenian and local musicians
THE PROJECT SO FAR
Explore the program’s incredible journey by browsing through past editions.
A collaborative program, that required to bring an international artist to Armenia for an intensive week, combining master classes, workshops, cultural exchange seminars, and educational video production, and a performance that blends Armenian musicians and international guest on the same stage.
Participants explore diverse technical, creative, and collaborative skills under the mentorship of leading experts from various countries. The first edition was in collaboration with German guitarist, composer, and Professor Thomas Fellow, during his stay we also explored the opportunity for Armenian classical guitarists to continue their education in Germany. The next edition is planned in arch 2027, which will be a cultural mixture of Armenia and France and their long-lasting friendship.
THE PROJECT SO FAR
Explore the program’s incredible journey by browsing through past editions.
Get in touch and request additional information
Which project interests you the most?
OUR PARTNERS
