Edgardo Vertanessian, who has worked with Madonna and Taylor Swift, will support Armenian musicians
Prima Classic’s director Edgardo Vertanessian, who has worked with Madonna, Taylor Swift, and Jay-Z, has begun collaborating with young Armenian classical musicians.
Elena Yakovleva, CEO and co-founder of Primavera Foundation of Armenia, says Vertanessian, whose family is from Western Armenia, eagerly agreed to help promote Armenian classical artists internationally.
The project focuses on discovering and recording Armenian classical musicians to create lasting works that highlight Armenian culture for future generations.