A world-class sound engineer helps Armenian musicians to declare themselves

Shortened version (English):

World-renowned sound engineer Edgardo Vertanessian, co-founder of Prima Classic, visits Armenia for the first time to support young local musicians and help them reach global platforms.

In partnership with Primavera Foundation of Armenia, the project spans over 80 platforms like Spotify and YouTube. Five winners have been selected and recorded.

Though famous for pop, Vertanessian values classical music deeply. Prima Classic avoids AI, focusing on the human voice.

A descendant of Genocide survivors, he says: “Armenia is small, but rich in culture. If someone hears the music and asks, ‘Where is Armenia?’ — we’ve done our job.”