Edgardo Vertanessian, who has worked with global stars, is confident that young Armenian artists have great potential
Edgardo Vertanessian, co-founder and CEO of Prima Classic, praised Armenian artists as very talented, saying the education system here works well. Speaking in Yerevan, he emphasized that success as a solo artist often requires starting training at ages 4–6, and that Armenian musicians have great potential to reach bigger stages.
Prima Classic (USA) and the Primavera Foundation of Armenia, together with Armenopole, launched a unique project to promote Armenian music worldwide. The initiative supports both established and emerging artists to record and release singles, EPs, and albums on over 80 global platforms, providing full financial, technical, and marketing support.