It is important that their voices are given a platform: Edgardo Vertanessian
The U.S.-based record label Prima Classic and the Primavera Foundation of Armenia have launched a joint project to promote Armenian music and musicians globally. The initiative provides Armenian artists—both emerging and established—with the opportunity to record and release digital music on over 80 international platforms, including Spotify, Apple Music, and YouTube, with full financial, technical, and promotional support.
A shortlist for the “Beginner Musicians” program (ages 18–28) has been announced, featuring seven talented young performers. Their videos will be broadcast on the Armenopole platform on May 16, when four winners will be revealed.