Primavera Foundation Armenia Co-Founder & Executive Director Elena Yakovleva will give an online workshop for young Armenian artists and anyone who wants to improve their YouTube presence on June 24, 2025.
Date & Time: June 24, 2025, 17:00 Yerevan time
Format: Online (Zoom link will be sent to participants)
Duration: Up to 2 hours
Language: Russian/English
During the workshop, Elena will cover the following topics:
- YouTube Channel for performing artists: an overview
- Videos: adding and setting up
- Playlists tab: logic and structure. Own videos vs. videos on other channels
- Index page: fine-tuning and setup
- Summary and overall recommendations
Additionally, she will personally review and provide practical recommendations on one participant’s YouTube channel. To submit your channel for review, please add the link in the comments of the announcement on our Facebook page and tag a colleague who is currently running or considering launching their own YouTube channel, and who might be interested in this master class as well.
To participate, please fill in the registration form, Zoom link will be sent 24 hours before the master class.
Participation is free, although, for non-Armenian passport holders, we welcome a donation to the foundation. Will highly appreciate it if your donation is no less than 10 000 AMD ($25).
Please note that this master class is designed for all instruments, composition, conducting students, and recent graduates.
We look forward to seeing you!
BIO
Elena Yakovleva
Co-Founder & Executive Director, Primavera Charitable Foundation
Having come from a background in business and entrepreneurship, Ms. Yakovleva made a commitment to artist management in 2017 and joined Primavera Consulting, where she represents several artists, produces projects and develops cross-cultural initiatives. She has been involved in special events and projects with Mischa Maisky, Bella Davidovich, Olga Peretyatko, Dmitry Sitkovetsky, Tan Dun, Lucas Debargue, and Dmitry Masleev. She was also a part of the production team for the documentary Forte, responsible for organizing the shoot in Moscow in 2019.
In 2020, responding to the challenges exposed by the Covid-19 crisis, together with Anastasia Boudanoque, Founder and Managing Director of Primavera Consulting, and Anna Zeiman, Founder of the digital media agency Indadata, Ms. Yakovleva created a new venture, Primavera Digital to help empower artists and performing arts organizations to be mindful of their digital presence, to take control of their digital stage, and to use digital media to turn occasional and passive listeners into actively engaged communities.
Prior to her career change, Ms. Yakovleva worked within the leadership team of Russia’s top private business school SKOLKOVO Moscow School of Management, first as Executive Education Consultant for nuclear energy and steel production companies, then as Program Director of Successors Academy for SKOLKOVO Wealth Transformation Center.
Simultaneously, Ms. Yakovleva began to explore the field of talent management, which has been her long-time passion. She translated and published James Westbrook’s The Century that Shaped the Guitar, the seminal book on the history of the instrument, and launched the Russian edition with a concert at the Moscow State Conservatory, featuring rare 19th century instruments. Shortly thereafter she began to represent Russia’s top classical guitarist, Artyom Dervoed. Since 2015, she has been collaborating with the Moscow Philharmonic Society on the management and production of the Guitar Virtuosi Festival, presenting such superstars as Pepe Romero, Aniello Desiderio, and the Assad Brothers, to name a few.
Ms. Yakovleva began her career as a project management and training consultant in the field of hydro energy production. Later, she became an HR executive for JSC RusHydro, Russia’s largest hydropower holding, where she was in charge of analyzing and improving the HR functions of the company. As part of the company’s restructuring, she formed and led the Senior Executive Department.
Ms. Yakovleva graduated from the Higher School of Economics in Moscow in 2001 and went on to earn her Master’s degree in International Human Resource Management from Kingston Business School in London in 2012.